Comcast in 2004
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
: |
BSTA026 |
Electronic Format: Rs.
300;
courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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15 Pages |
| Period |
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1963-2004 |
| Organization |
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Comcast |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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USA |
| Industry |
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Communications |
Abstract:
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Comcast is the leading cable operator in the US. The merger with AT&T Broadband
a few years back has given Comcast the distribution reach it lacks. Facing heat
from News Corp, which has top-notch content, delivered via satellite around the
globe, Comcast also feels the need for more programming muscle. |
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The company has launched a $54 billion hostile bid to acquire Walt Disney. With
its movie studio, the ABC network, ESPN, the Disney Channel and theme parks,
Disney has some of the best content available in the world. Will Comcast be able
to finalise the deal and more importantly make a success of it? The case can be
used in a business strategy course for MBA students.
Contents:
Keywords:
Comcast, Walt Disney, Disney, Cable, Satellite, News Corp, Murdoch, Brian Roberts, AT&T, Direct TV, QVC, Michael Eisner, Content, Distribution, Entertainment
Comcast in 2004
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